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The gloss-loving pop stars promote the cosmetics brand’s butter gloss.
June 17, 2025
By: Lianna Albrizio
Associate Editor
NYX Professional Makeup is cutting into the butter gloss trend with a collaboration with two pop stars known for their love of gloss: Paris Hilton and rapper Saweetie. Smushy Matte Lip Balm, $9. The campaign, “If You NYX You Know,” celebrates the beauty brand’s pillars of professional quality, accessibility and an extensive shade range. The dynamic duo bring the brand’s personality to life with sketch comedy, educating audiences on how to never settle on quality and affordability when it co...
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